IMPLEMENTATION OF MNC GROUP’S LOCAL BROADCASTING PROGRAMS IN LAMPUNG PROVINCE

Abstract

This study was conducted to analyze the implementation of local broadcast programs by MNC Group in Lampung Province in June 2021. The purpose were to obtain complete information about the description of local broadcast programs and their implementations. This research applied a case study approach with a qualitative descriptive type to describe existing symptoms or realities related to local broadcast programs. The results of this study indicate that the implementation of the MNC Group's local broadcast program in Lampung Province has not fully met the criteria based on Law 32 of 2002 and Broadcasting Behavior Guidelines and Broadcast Program Standards (P3SPS). Among them were; 10% of local broadcast time has not fully been implemented, local prime time has not been fulfilled, and inconsistencies between broadcast programs reported to the Central of the Indonesian Broadcasting Commission (KPI) and their implementation. In addition, local broadcasts by MNC Group have not fully demonstrated broadcast production activities carried out by local human resource.